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Enquirer Consulting Group / Prepared for Wella Company
August 2026

A field team can only be
in so many rooms.

Built for Christophe Badri as the short version of what a built outbound unit looks like alongside a professional channel, not instead of one.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

The professional side is a coverage problem.

01
Publicly, Wella Company runs a portfolio of brands across two very different motions. A professional side sold to salons, stylists and distributors, and a consumer side sold through retail.
02
The consumer side is a shelf and a media budget. The professional side is a relationship with a business owner, repeated across a market of tens of thousands of small businesses.
03
In any channel built that way, coverage is bounded by how many people can be in a room. A field team and a distributor network reach the accounts on their routes. The rest of the market is not refusing, it is out of range.
04
The same arithmetic applies to accounts that lapse. In this category a salon that stops ordering usually stops quietly, and it surfaces at the next review rather than at the moment it happens.
05
None of that is a criticism of a field organization. It is arithmetic, and arithmetic is exactly what an outbound unit is built to change.
Awareness is not coverage. A brand can be famous in a market and still have thousands of accounts nobody has ever spoken to.
Prepared for Wella Company
Where this goes

Reach past the route.

Today
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In distributed professional channels, coverage follows the field team and the distributor routes.
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Accounts off the route tend to get catalogs and campaigns rather than a conversation with their name on it.
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Lapsed accounts tend to be noticed late, at review time.
In the first weeks and months
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Every salon group, chain, franchise, spa, barbering group and education partner in a market sits on one named list.
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The owner or the buyer is named and messaged individually, at a volume no field team can carry.
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Lapsed and never-opened accounts are worked as their own track.
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Coverage is reported per market, so the field team spends its days on the accounts that answered.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Wella Company

Four things, standing up in weeks.

The named account list

Salon groups, chains and franchises, spa and hotel groups, barbering groups, education partners and distributors, built as named businesses with named owners and buyers.

The message layer

A five-site group and an independent are not the same buyer. Each account gets copy written for it, per brand and per market.

The operator and the reporting

A trained operator runs the engine and a dashboard shows coverage, replies and meetings by market. Both are yours at handover.

This does not replace a field team. It puts the field team in front of accounts that already put their hand up.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

Named salon groups, chains, spas, barbering groups, education partners and distributors, with the owner or buyer named inside each one.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits Wella Company

The brands are known. The accounts are not all reached.

01

Awareness is not coverage

In a market of tens of thousands of small businesses, a brand can be famous and still have thousands of accounts that have never had a direct conversation.

02

A portfolio is an advantage here

Color, care, styling tools and nails give an outbound unit several honest reasons to open a conversation with the same account, and several ways to reopen a lapsed one.

03

You own it at the end

Four months to build it and prove it in one market, then the list, the playbook, the tooling and a trained operator are yours.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

+
Without building an outbound team from scratch.
+
Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Ben, 20 minutes, at a time that works for you.
  2. Ben brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Ben Beattie   /   ben@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Wella Company.